I love data and gardening

Core expertise

I architect and engineer modern data ecosystems that accelerate business growth.

By building the pipelines that turn raw data into a trusted source of truth and designing insightful reporting experiences — I provide leadership with the clarity they need to make impactful decisions.

my philosophy

Data is the soil of your business

If you ask any long-time gardener how to achieve incredible yields, many will tell you the same thing.

The secret is cultivating incredible SOIL.

In the same way that healthy soil fosters incredible growth in gardens, DATA is the soil of your business.

As your business begins to gain traction, you must consider how you collect, store, and extract value from internal and external datasets. This becomes your data strategy. Professionally, this is what I love to do!

Data Strategy = A comprehensive, long-term plan guiding how an organization collects, manages, governs, and uses its data to achieve specific business goals and gain a competitive advantage.

Depending on your choices at this stage, you will either accelerate your growth by integrating data into your business operations, or you will watch your competitors fly by in the left lane.

my background

For over 10 years, I have used data to drive business impact in customer-facing and operational roles.

3 years

In finance/investor relations

8 years

In digital marketing & adtech

I made the jump from customer-facing roles to Business intelligence so that I could scale my impact.

In my customer-facing roles, data was at the center of my decision making. I fell in love with analytics and wanted to manage data across an entire business, not just one domain.

I wrote the job description for a new role and proudly became the first hire on the Business Intelligence Team. The rest is history.